How I work.
I don't like getting frustrated. You don't either. This is why I use a systematic feedback approach to keep projects on track. Clear stages. Regular check-ins. No surprises.
DISCUSS
Phone consultation.
We talk about your business, where strategy has drifted, and what you actually need. If we agree to work together, let's start with a diagnostic to see if we're a fit. An initial project questionnaire will be sent to you.
CONTRACT
Sign an SOW.
The Statement of Work details the scope, deliverables, timelines and project terms. There is a 50% upfront payment. Make sure to review your Statement of Work before signing it.
BUILD
While I make it as easy as possible for you, you are required to review strategy drafts and provide feedback at key milestones.
For this to go smoothly, I use the 10-50-99 progress process.
APPROVAL
Review your final deliverables.
I'll be sending your complete brand system: positioning, messaging, system design, and execution (depending on your package). Max of 3 free revisions. Most of the time it takes 1 round.
CELEBRATE
We did it!
How about some celebration? Virtually or we can go for a coffee if I'm in your city or town. And of course, coffee is on me.
I've been building brand systems for 15 years. One principle has stayed constant: the customer is not a moron. She's your wife.
- No jargon. No corporate speak. No talking down.
- Position like you're explaining something to someone you respect.
- Assume intelligence. Earn attention. Don't waste time.
Every positioning statement, every message, every page gets tested against this: would you send this to someone you respect? If not, it's not done.