Case Studies
These are the full stories of these projects: the research, the decisions, and what got built.
Shot by Char →
Charlotte pivoted from wedding photography mid-pandemic with no brand equity in her new direction. We built her positioning, identity, and messaging from scratch, moving her from weddings to personal brand specialist for entrepreneurs. She's now one of Southeast Asia's most sought-after personal brand photographers.
Teaconcept →
Teaconcept was expanding from curated teas into lifestyle: candles, skincare, accessories. The challenge was keeping one coherent brand voice across every new product line without losing the premium positioning that made them stand out in the Philippines market.
Scentivore →
500+ SKUs, no product descriptions, no coherent brand presence online. We built a narrative-first copy system for a fragrance supply retailer: sensory storytelling at catalog scale, optimised for Shopify and SEO. Outreach campaigns averaged a 40% response rate.
Shapes Shopify Theme →
Three themes, three audiences, three distinct tones, one copy system underneath. I developed brand voice and wrote product copy for Shopify's Shapes demo store across the Neon, Pastel, and Muted variants, each requiring its own personality without a client brief to start from.
AxiSafety Training →
AxiSafety ran quality forklift training in Northern Ireland but was invisible online: no reviews, no Google presence, no lead funnel. We built their brand foundation, Google Business Profile, and a branded review pipeline. They went from hidden gem to top 3 in local search.
Ecodomo →
Ecodomo makes recycled leather surfaces for luxury interiors and architecture, a genuinely premium product up against a market that still saw recycled materials as a compromise. We did deep market research, repositioned the brand, and rewrote the site to make sustainability and luxury feel like the same argument, not opposing ones.