Every project below started with the same question: what defensible idea does this brand actually own? Everything after — the copy, the structure, the channels, the pricing power — was downstream of the answer. This is selected work, grouped by the kind of problem each brand brought to me. I'll display more in the future.
Charlotte Graham had a thriving wedding business — until the world ended weddings. Inside ten weeks we rebuilt her brand around a new positioning, a new audience, and a new economic model. Same camera. Same eye. Completely different business.
The positioning — "I help professionals captivate their audience" — earned permission to charge premium and to attract a fundamentally different client.
Existing brands recalibrated · positioning rebuilt · copy reissued across the system
New brands built end-to-end · founder + market intelligence translated into system
Multi-SKU brands · catalog copy · Shopify UX · brand voice at scale
One-off pieces with high voice + design demands
Diagnostic engagement. I review your existing brand, copy, and competitive position. You receive a written assessment with prioritized recommendations. 2–3 weeks. Often the right first step.
Discovery + positioning + narrative + messaging. The strategic foundation, fully delivered. Your team or another partner executes. 4–6 weeks.
End-to-end. Strategy + system design + execution. Site, copy, sequences, content rhythm, the whole apparatus. 10–14 weeks. The most common engagement.
For brands that need a strategist on retainer. Quarterly audits, content rhythm, voice training for the internal team. Available after a full engagement.