Brand Development + Website
Post Rock Constructions

Year 2020
Role Brand Strategist + Copywriter + Designer
Brief Build brand from scratch for construction company with no online presence
Deliverables Brand voice, messaging, positioning, website copy, site design

Problem

The company lacked both a website and a defined brand identity. The owners were looking for a comprehensive solution to showcase their expertise and connect with a broader audience.

Company Profile

Post Rock Construction LLC is a family-owned business that offers services in North Central Kansas and Southern Nebraska. They do construction, renovation, preservation, remodeling, and painting. Post Rock Construction sought to enhance its brand image and establish a robust online presence.

What Changed

Through a collaborative effort with the company owner, we successfully transformed Post Rock Construction LLC from lacking an online presence and brand identity to having a professional website and a well-defined brand. The project positioned the company for sustained growth in the competitive construction industry of North Central Kansas and Southern Nebraska. I built their brand from scratch, wrote their copy and built their website.

With a strong brand foundation and an accessible website, the company is now well-equipped to connect with its target audience and showcase its expertise in construction, renovation, preservation, remodeling, and painting.