Portfolio · 2011 — present

The body
of work.

Fifteen years of copywriting, brand voice, product copy, editorial, and design work. These are the individual pieces — not the full-system case studies. For deep-dives, see the Work hub.

Selected work · More to be added

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2021 Copywriting
Boho Peak
Copywriter + Store Manager

100+ product descriptions and ads for a Bohemian jewelry and decor store. Managed and curated their Shopify store.

View piece → 2022 Copywriting
Casavala
Copywriter

Brand guide, product copy, and blog architecture for a bamboo lifestyle goods brand built around practical home organization.

View piece → 2024 Design
Cross Exotics
Designer

Print-ready promotional flyer for a rare and exotic plant retailer announcing a new specimen collection.

View piece → 2022 Brand strategy
Domestic Garage Doors
Brand Concept + Copywriter

Positioning, messaging, website copy, and wireframes for a 20-year-old garage door service company in Rockland County, NY.

View piece → 2024 Brand strategy
Luxe Lip Labs
Strategist

Instagram branding plan for a lip tattoo artist — positioning, content strategy, and messaging framework.

View piece → 2020 Brand strategy
Post Rock Constructions
Strategist + Copywriter + Designer

Full brand system built from scratch — voice, messaging, positioning, website copy, and site design for a Kansas/Nebraska contractor.

View piece → 2022 Copywriting
Santana Swimwear
Copywriter

Product page copy for tan-through swimwear. Translating a specialized technical feature into clear, compelling consumer language.

View piece → 2023 Copywriting
Secret Warehouse
Copywriter

Product copy for a goth and vintage finds store. Distinctive voice for a niche audience who knows exactly what they're looking for.

View piece → 2014 Editorial
Stockwise
Journalist

Financial journalism — daily news coverage of a high-stakes pharma acquisition. The foundation of the writing discipline.

View piece → 2022 Brand strategy
Susana Vijaya
Copywriter + Designer

Brand identity, product copy, and Shopify website for a Canadian artisan jewelry maker — celebrating the story behind each handmade piece.

View piece → 2019 Copywriting
Uprawr
Copywriter

Website copy for a T-shirt printing company serving geek culture. Balancing technical capability with genuine fan-community personality.

View piece →

This is a selection. More work to come. If you need samples in a specific niche, reach out — I'll send the most relevant pieces.

Want to see full case studies?

The Work hub has deep-dives: positioning decisions, strategy rationale, and measurable outcomes.

View case studies → Start a project