Brand Identity + Website
Susana Vijaya

Company Profile

Susana Vijaya is an artist and jewelry maker based in Canada. We collaborated to build her brand's identity. I wrote her pieces' copy and built and designed her website. The objective of my collaboration with Susana Vijaya was to highlight the story of her work and celebrate the exquisite artistic characteristics inherent to her craftsmanship.

Strategy

My product copywriting approach for Susana Vijaya's brand delves into the stories, inspiration, and craftsmanship behind each creation. By weaving these narratives into the copy, I established a deeper connection between the audience and the artistry of each piece.